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In today's issue ... - De-cluttering Your Homepage
- Convincing People
- PPC Victims of Site Redesign
| | Dear raj, It's tempting to overload your homepage. Tim Ash explains how to de-clutter. Jeff Sexton provides advice when you've got a great deal, but nobody believes you. Finally, Andrew Goodman warns of things that sometimes go wrong with your PPC campaigns when you do a site redesign. God bless you,
Dr. Ralph F. Wilson P.S. Since I'm in Kenya today, I haven't completed the annotated links for the week. But you get an extra video interview. :-) |
|  | Everybody in your company wants something on your homepage -- to the point that it no longer works to accomplish its goals for anyone. In this article, conversion expert Tim Ash explains what to do to get your homepage cleaned up, with its priorities in the right place. Read the Article. |
| Advertisement   | The Forrester Wave™: Web Analytics, Q4 2011 IBM has ranked a leader overall in The Forrester Wave™: Web Analytics, Q4 2011, with the highest scores in corporate strategy and application usability and administration. Visit the Interactive Marketing Resource Center and access the full report and learn about IBM's commitment to deliver an Enterprise Marketing Management Suite that empowers marketers to turn their passion for marketing into business success! Access the Resource Center... |
 |  In this video interview, expert copywriter Jeff Sexton explains how to sell a deal that seems to good to be true. The key, he says, is to be transparent about what the seller gets out of it - and add an element of urgency. Watch the video interview. |
|  | In this video interview PPC pioneer and expert Andrew Goodman explores some of the pay-per-click problems that result from a site redesign. He explains the effect of new destination URLs that reset your ad history and Quality Score, and how to minimize the damage to your traffic and profits. Watch the video interview. | |
| Dr. Ralph F. Wilson, Editor, Web Marketing Today®
P.O. Box 565, Loomis, California 95650, USA - 916 652-4659 - Contact Us
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