PHP: PPC Dayparting | Content Marketing

Tuesday, May 22, 2012

PPC Dayparting | Content Marketing | Conversion Optimization

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May 22, 2012

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Dayparting, or ad scheduling, is the process of scheduling pay-per-click advertising campaigns to display ads at specific hours of the day or days of the week. It's a common practice in traditional marketing. For example, a television advertiser might show its ads during prime time, but not at other times of the day.

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Content Marketing Requires a Point of View

Of all the diet gurus, what factors really determine who you'll read, follow, and buy from? It's likely not performance or documented results or scientific evidence. Almost all major, well-known diets can claim those three factors. But fad diets — with none of those factors — oftentimes manage to attract just as many adherents...

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Continuous Website Improvement Through Conversion Optimization

Optimizing your website for maximum conversions is not a quick process, says conversion expert Keith Hagen in this video interview. He suggests you start with the 'low hanging fruit,' areas where you can make a big difference fast, then move to the more difficult areas.