Tuesday, May 8, 2012

Triggered Emails | Pay-per-call AdWords

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May 8, 2012

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4 Triggered Emails for Business Websites

Triggered emails are sent automatically, following from actions taken by website visitors. Triggered emails typically have the highest open rates and response rates. They are a crucial element in a website's overall marketing strategy. Commercial websites can use a variety of triggered emails to accomplish different website goals, such as increasing traffic and generating sales leads. . . .

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How to Generate Phone Calls from Pay-per-click Ads

Businesses are accustomed to generating traffic to their websites by advertising on Google AdWords.  Those ads contain links that searchers click on, landing them on the advertisers' websites.  But advertisers can also insert phone numbers in their AdWords ads, allowing searchers to call an advertiser's business, not just click on its website...

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