PHP: Local SEO | Conversions | Design Techniques

Tuesday, June 4, 2013

Local SEO | Conversions | Design Techniques

Cannot see this email? View in browser

June 4, 2013

Local SEO: Tweaking Your Business Geolocation

Location, location, location" is the old aphorism about the importance of where your real estate is, and it's especially important where your business is concerned. In the 21st century, location also impacts your rankings in Google's local searches. It doesn't occur to most businesses that this may be a ranking factor that they can affect, however.

Read the Article

Increase Conversions by Limiting Choices

We all like choices. They offer opportunities to find the best solution. However our brains like to keep things simple. If you offer your shoppers too many choices, they sometimes can't make a decision and end up leaving. For example, I recently went to an airport bookstore to find some light reading for a plane. The store contained hundreds of books.

Read the Article

- Advertisement -

A Beginner's Guide to Web Performance

This free, introductory-level guide is gives you all the basics you need to know about web performance. It reviews common web performance problems and solutions, as well as basic metrics and useful tools. At 20 pages, it includes charts, graphs, illustrations, and a full next steps checklist to get you on your way to a faster, more reliable website.

Download Your Guide Here

3 Simple Design Techniques

Sometimes a design needs something extra to make it stand out. The smallest details can transform a design from average to outstanding. Drop shadows, gradients, and textures are three simple techniques for improving a design. I'll explain each of them in this article. Drop shadows are one of the first effects new designers learn to create. There are two...

Read the Article

19 Free Website Design Tools

If you have a small business website, chances are you can use all the free design help you can get. Here is a list of tools and resources to help you with website design. There are font, icon and image tools, as well as audio and video applications. Also there are resources to give you ideas and generate your design inspiration. All of these tools are free.

Read the Article

How to Inform, Respond to Customers

Many of the local businesses I work with have the same question at one time or another, "How do I know what my customers care about?" Business owners know that a site or social media channel needs to have its content developed around their visitors' needs. So how do you decide what will work? Actually, this question opens up even more possibilities...

Read the Article