PHP: PPC Ads | LinkedIn Groups | Reputation Marketing

Tuesday, June 18, 2013

PPC Ads | LinkedIn Groups | Reputation Marketing

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June 18, 2013

Pay-per-click Ads: Crucial to Bid on Your Brand

Over the years, I've been asked a lot of questions about pay-per-click advertising. One of the most common from new advertisers is, "Why should I bid on my brand name? I already show up first in Google for my brand, so I don't think I should have to pay for traffic." On the surface, this is a reasonable question. No one likes paying for something they can get...

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10 LinkedIn Groups for Local Businesses

LinkedIn is a good resource to network for your local business. It has much advice and knowledge for local business owners looking to expand their reach on the web. Here are 10 active LinkedIn Groups that you can join to learn more about what others are doing. The list includes the number of members in the Group, as well as the number of discussions.

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Free Web Performance Toolkit

This toolkit includes all the basics you need to start fixing your website's performance, including ebooks, guides, and infographics. With everything from definitions of critical web performance metrics to simple best practices for troubleshooting slow websites, this kit contains Yottaa's most popular web performance monitoring resources.

Download Your Toolkit Here

Use Reputation Marketing to Increase Sales

Search any business online and chances are you'll find a review about the company. Even if you don't have a website, you can still get positive and negative reviews about your business from customers, clients, or patients. The two most ubiquitous websites for reviews are Google and Yelp. Google allows anyone to write about his or her experience with any...

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