Tuesday, July 26, 2011

For raj, Mental Walk-Thru Pages, How to Convince the Boss, 26 July 2011

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Web Marketing Today, your trusted Internet marketing resource since 1995

 

http://www.wilsonweb.com

 

26-July-2011

ISSN 1094-8112

Circ. 93,940

In today's issue ...
  • A Mental Walk-Through
  • Convince the Boss
  Dear raj,

This week Jeff Sexton writes on a subject I've never seen developed this way -- a mental walk-through. Richard Zwicky discusses how to make a case to your boss for Internet marketing.

God bless you,
Dr. Ralph F. Wilson

P.S. If you're new to Internet marketing and want a profitable online business, take a VERY good look at Site Build It! I recommend it.


Jeff Sexton, copywriting and conversion expert

How a 'Mental Walk-Through' Stimulates Sales

If you're selling services -- or customized products -- including a no-obligation "mental walk-through" page on your site can help you customers get comfortable with you before they have to commit to the next step. Conversion expert Jeff Sexton explains what this page should accomplish, and how to use it to reassure customers so they're ready for a "next step

Read the Article.


Richard Zwicky, business and analytics expert

Video

How to Convince Your Boss to Invest in Internet Marketing - with Richard Zwicky (4:44)

In this video interview analytics expert Richard Zwicky explains how present a convincing case to your boss to invest in Internet marketing. He explains how to document the opportunity for growth as well as your share of voice in the market, then make a presentation showing return on investment.

Watch the video interview.


Article links

Annotated Links to Recent Articles on Internet Marketing for July 26, 2011

Article links

You can't read everything. But here are annotated links to the articles I found this past week to help you select what you need to read.

View annotated links to recent articles.


 

Dr. Ralph F. Wilson, Editor, Web Marketing Today®
P.O. Box 565, Loomis, California 95650, USA - 916 652-4659 - Contact Us
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