Tuesday, December 6, 2011

For raj, PPC Bid Management and Google's Display Network, 6-Dec-2011

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Web Marketing Today, your trusted Internet marketing resource since 1995

 

http://www.wilsonweb.com

 

6-December-2011

ISSN 1094-8112

Circ. 90,319

In today's issue ...
  • Bid Management
  • Display Network for PPC
  Dear raj,

This issue focuses on Paid Search, PPC marketing Melissa Mackey explains bid management while we explore Google's display network with Andrew Goodman.

God bless you,
Dr. Ralph F. Wilson


Melissa Mackey, Paid Search expert

PPC Basics. Part 6. Bid Management

In Part 6 of a series on the basics of Pay Per Click (PPC) advertising, expert Melissa Mackey delves into the secrets of managing your bids for keywords on Google AdWords and Microsoft adCenter. She dispels myths and gives solid guidance for getting started.

Read the article.


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Andrew Goodman, PPC, Google AdWords, and paid search expert

Exploring PPC Ads on Google's Content or Display Network - with Andrew Goodman (7:42)

VideoIn this video interview, PPC expert Andrew Goodman explains the difference between Google AdWord's "display network" and their ads on search engine results pages. He explains what's available, how user intent differs, how to reduce bids on these ads, and tips on selecting the right venue for your ads.

Watch the Video.


Article links

Annotated Links to Recent Articles on Internet Marketing for Dec 6, 2011

Article links

You can't read everything. But here are annotated links to the articles I found this past week to help you select what you need to read.

View annotated links to recent articles.

Dr. Ralph F. Wilson, Editor, Web Marketing Today®
P.O. Box 565, Loomis, California 95650, USA - 916 652-4659 - Contact Us
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