Tuesday, May 1, 2012

Improve Conversions | PPC Success

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May 1, 2012

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The Best $39 You Could Spend to Improve Conversion

In this article, skilled copywriter Jeff Sexton explains how to get user feedback so you can optimize your website — all for a very low cost. He explains how to employ UserTesting.com to move your online marketing forward.

 

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Why Goal Setting Is Essential for PPC Success

Often you'll have three or four things you want an ad to accomplish in a pay-per-click advertising campaign. But to ensure your Google AdWords' campaign is successful, you need to be clear about what your goal is. In this brief video, PPC expert Melissa Mackey explains why goal setting so important.


Watch the video interview...


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