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Using Google+ Pages for Business Marketing  When I talk to business owners about Google+, many ask, "One more social media to master?" But there is no need to feel social media overwhelm. Setting up or optimizing a Google+ page for your business can be a productive addition to your web marketing. Here are the top reasons that a Google+ business page can help your business. Read the Article...
How to Leverage All Your Marketing for Link Value  In this interview, Chris Boggs, search marketer and president of SEMPO, the search marketing trade group, explains how to approach your overall marketing efforts to gain more link value and have better search rankings.
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Who Reads Web Marketing Today? Please Take Our Survey  The goal of our latest survey is to simply learn more about you, our reader. We do this periodically to help ensure our editorial content matches your needs. The survey consists of four quick multiple-choice questions. We ask about (a) your business, (b) your role within the business...
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Evaluating Ecommerce Order Fulfillment; 6 Factors  I work for an ecommerce fulfillment company in Michigan. We provide inventory warehousing and order fulfillment services for companies of all sizes. Prospective clients, especially start-up businesses, often ask us whether outsourcing fulfillment will help them. We suggest they evaluate the following six factors: Type of Products, Order Volume, Resources, Customer Location... Read the Article...
Google+ Local Creates Need For 'Local Social' Strategy Just a few weeks ago, Google launched "Google+ Local," transforming the former Google Places pages for businesses into their Plus-page equivalents. The much-anticipated change also melded reviews and ratings information from Google's recently acquired Zagat property into the mix. So, if you are a company with local presence, what will these changes mean for you? Read the Article...
3 Marketing Tools for Service-Based Websites  The most effective and powerful improvements to service-based businesses' websites almost always come through improved messaging, rather than improvements in technology or design. That doesn't mean you can get away with a site that looks unprofessional or just plain ugly, or that visitors will gladly suffer through poor usability. But it does mean that... Read the Article... | 
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