PHP: Triggered Emails | Phone Ads | Google Impression Share

Tuesday, June 5, 2012

Triggered Emails | Phone Ads | Google Impression Share

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June 5, 2012

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4 Triggered Emails for Business Websites

Triggered emails are sent automatically, following from actions taken by website visitors. Triggered emails typically have the highest open rates and response rates. They are a crucial element in a website's overall marketing strategy. Commercial websites can use a variety of triggered emails to accomplish...

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How to Generate Phone Calls from PPC Ads

In this interview, Internet marketing expert Joseph Kerschbaum explains how phone ads work, that display phone numbers — and allow customers to click to call — in a PPC ad. Businesses are accustomed to generating traffic to their websites by advertising on Google AdWords. Those ads...

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3 Must-Test Areas for Lead-Generation Websites

Lead generation sites are different than ecommerce sites. They usually sell services rather than products. The services are typically "considered purchases," involving more research than most consumer products. And the buying-shopping-consideration cycle of a prospect is often far longer than typical ecommerce products. All of those...

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Tips for Making Your Site More Customer Friendly

In this video interview usability and Internet marketing expert Kathy Fealy offers a number of usability tips or rules of thumb that can help your website become more user-friendly — and thus increase customers' interest in buying from you. A user-friendly website can increase conversions, such...

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Getting Your Fair (Impression) Share on Google

If you've been running a pay-per-click advertising campaign for a while, you have probably achieved a level of performance that is providing a profitable return on ad spend — "ROAS." The next step to getting the most from PPC advertising is maximizing the percentage of time in..