Tuesday, July 17, 2012

Lower PPC Costs | Web Design Trends | YouTube SEO

 


Web Marketing Today
July 17, 2012

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5 Quick Ways to Lower Pay-per-click Costs

In a perfect world, we'd never have to worry about the cost of our pay-per-click advertising campaigns. We'd be making money on every sale, and we'd have an unlimited budget. Unfortunately, it's not a perfect world. There are times when we have to lower PPC costs to stay within our budget. In this post, I'll address five quick ways to lower PPC costs and help your business profit...

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10 Web Design Trends for 2012

With the year more than half over, it's time to look at the trends in web design for 2012. Whether you're a seasoned web developer or a business owner with a company website, keeping up on web trends can help you keep your site looking up to date. With the continued growth of mobile and tablet browsing, responsive web design has become a huge part of modern day web development.

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Optimizing YouTube Videos for Search Engines

YouTube is the second largest search engine. It is owned and powered by Google, the largest and most widely used search engine. Besides being a place to house videos, YouTube has multi-tasking marketing power that can be tapped to help boost visibility, not only on YouTube, but to help pull listings on Google search engine results pages as well.

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How to Eliminate 'Stupid' AdWords Ads

Google's AdWords allows advertisers to automatically insert a word or a phrase into the ads. The automatic insertion is based on the word or phrase used by the searcher. But the automatic nature of the insertion can sometimes lead to nonsensical results. In this interview, Matt Van Wagner, CEO of Find Me Faster, a search engine marketing firm, explains how to tweak...

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