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How to Develop a Profitable Pay-per-click Advertising Strategy  Developing a profitable pay-per-click advertising campaign can seem intimidating. An advertiser must first decide how much to bid for each click, and then test ad copy and keywords to determine the combinations that work for his or her company. But there are tools to test the effectiveness of ads and to help decide when to run them. Read the Article...
Using Content Marketing to Justify Premium Pricing  There are three ways to justify premium pricing. Function and performance. The item (or service) works better and makes your life better; the money is worth it for the benefits it delivers. Quite a lot of "as seen on TV" items fit into this realm. Is a Grill Daddy really worth $15, for a plastic-handled grill brush? Similarly, your service may not provide more direct attention or labor time... Read the Article...
Who Reads Web Marketing Today? Please Take Our Survey  The goal of our latest survey is to simply learn more about you, our reader. We do this periodically to help ensure our editorial content matches your needs. The survey consists of four quick multiple-choice questions. We ask about (a) your business, (b) your role within the business...
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For Local SEO, Use Check-ins at Foursquare and Facebook  Google has told us that the three primary types of ranking signals they use for local searches are Relevance, Prominence and Distance. Distance is pretty self-explanatory, involving the location of businesses and other places, and their relation to the person searching. Relevance is also pretty straightforward, involving using keywords on a business's website and in its profile descriptions... Read the Article...
4 Ways to Improve Social Media Communications  How social networks and social media tools are used to achieve marketing goals will vary from business to business. However, there is one commonality: Every business has to be an effective communicator on the social web. To get the best results out of your social media marketing, follow these steps.
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