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Dr. Ralph Wilson on the Founding of Web Marketing Today  Before Google, Netscape, and Internet Explorer, there was Web Marketing Today. Dr. Ralph F. Wilson founded it back in 1995 as a vehicle to supplement his then-fledgling web development practice. An ordained minister, Dr. Wilson was also launching a new church at that time. The church wasn't going all that well, actually," he says. "I was stuck at 50 years old without a job." ... Read the Article...
Using the Home Page to Improve Local Search Rankings  Marketers obsess about website home pages for many reasons. They are considered the "front door" of sites, so they're kept particularly spic-and-span to make the best first impression on visitors. For local businesses, there is another reason to focus on the home page: search engines use the home page more than any other page in determining whether a business may be relevant... Read the Article...
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Who Reads Web Marketing Today? Please Take Our Survey  The goal of our latest survey is to simply learn more about you, our reader. We do this periodically to help ensure our editorial content matches your needs. The survey consists of four quick multiple-choice questions. We ask about (a) your business, (b) your role within the business...
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Content Marketing for Customer Satisfaction  Modern businesses and modern marketers bake customer satisfaction into their marketing. In this article, I'll share with you my two favorite content marketing strategies for doing just that. Strategy 1: Shape Customer Expectations "You can always tell a good ____ by _________________." I'm sure that phrase has been uttered about every vocation and avocation... Read the Article...
SEO: Optimizing Multipage Articles  Sometimes, you have too much content to fit on a single page. However, splitting that content into multiple pages can negatively impact your search engine relevance. In this interview, Eric Enge explains a new way to manage a series of pages without harming your search engine optimization efforts. Enge is CEO of Stone Temple Consulting, which focuses on SEO... Read the Article... | 
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