PHP: Webinar Thursday: Integrating Email Marketing and Social Media

Wednesday, July 25, 2012

Webinar Thursday: Integrating Email Marketing and Social Media

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FREE WEBINAR

Integrating Email Marketing and Social Media

July 26, 2012 | 3:00 p.m. Eastern U.S. time.

This is a free, 30-minute webinar. The presenter is Carolyn Nye, email-marketing manager for USAData, a consulting and technology firm. She is also a Web Marketing Today contributor. The sponsor is Full Sail University, a premier media arts and Internet marketing college.

Social Media to Replace Email?

Pundits sometime suggest that communication through Facebook, Twitter and other social media channels will replace email. But that ignores the direct, personalized messaging that email provides, and the continue reliance on email by millions of consumers.

Increasingly, web marketers are integrating email marketing with their social media efforts, resulting in improvements in both channels. This webinar will address strategies for that integration.

Points to Address

Carolyn Nye will review the state of integrating email marketing with social media, addressing the following points.

Email can grow Fans and followers. Email marketing can grow the number of Facebook Fans and Twitter followers. We'll explain how.
Using social media for new email subscribers. Many firms offer innovative social media promotions to entice new email subscribers. We'll provide examples, and offer suggestions.
Tracking email subscribers on social sites. Email providers offer tools to identify the social networks email subscribers are on, helping to identify where you should focus your social media efforts. We'll review.
Expanding email campaigns with social media. By providing social media links on an email, marketers can extend the reach of the campaign, increasing its effectiveness. We'll offer examples, and ideas.

Q&A Follows Presentation

Following her presentation, Nye will respond to questions from attendees.

Register to Attend, Receive Recording

Registration is free. All registrants will also receive a recording of the live webinar, regardless of whether they attended it or not.

About the Presenter

Carolyn Nye is email-marketing manager for USAData, a provider of consulting and data solutions, where she is responsible for the planning and implementation of email marketing programs. She holds a B.S. from University of Massachusetts at Dartmouth and an M.B.A. from University of New Haven.

About the Sponsor

Full Sail University is a premier media arts college, having been founded over 30 years ago. More than 34,000 Full Sail graduates now work in all facets of creative industries, including Internet marketing, media design, web development, mobile platforms, and many more. Full Sail offers both on-campus and online degrees.