PHP: Bing Yahoo! PPC | Pinterest Contests

Tuesday, May 14, 2013

Bing Yahoo! PPC | Pinterest Contests | Testing Mobile Sites

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May 14, 2013

PPC Ads: Analyzing the Bing Yahoo! Alliance

For the past three years, pay-per-click advertisers on Microsoft's Bing have enjoyed distribution across both Bing and Yahoo! This is thanks to the Bing Yahoo! Search Alliance, which enables advertisers to use one ad platform for both search engines. While Google is still the king of PPC advertising, in recent years Bing and Yahoo! have made a dent in Google's market share.

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Pinterest Tightens Contests, 'Pin It to Win It'

Pinterest has proven to be a valuable channel to promote companies, products, and services. It's also a good environment to host a contest — prompting deeper engagement with customers or prospects — while also seeding Pinterest with content. Last month, Pinterest updated its contest guidelines, fundamentally shifting from a free-for-all environment...

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You don't have to be an expert to write an online news release that could get you onto Google's front page. To grab the attention of millions of readers, you just need a piece of news and the free PRWeb Guide to Writing Great Online News Releases. From strong headlines to well-placed keywords, this guide gives you all the tips you need to get customers reading about your business.

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10 Tools for Testing Mobile Websites

Having an effective local website includes ensuring mobile devices display your pages correctly. Many local searches are conducted on the go, and your web visitors need an effective presentation on their phones and tablets to understand what your business is all about. Here are 10 tools you can use to test for mobile optimization.

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5 Tips for Creating Quality Social Media Content

The secret to a successful social media presence is generating original, high-quality content. Publishing content that gets widely shared on social media is good for business. Every time your content is Liked on Facebook, tweeted on Twitter, +1 on Google+, or shared on LinkedIn, it gets a stamp of approval — boosting its reach along with your website traffic, lead generation, and search engine optimization.

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Local Businesses: How to Succeed on the Internet

Most local businesses know they must utilize the Internet to succeed. Some businesses have a storefront, some are virtual, and many are a combination of brick and mortar and virtual. Some have a website and are refining their online marketing and others are just discovering what to do, and when.

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