For raj, How to Test, Sales Hot Buttons, 23-Aug-2011

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http://www.wilsonweb.com   23-August-2011 ISSN 1094-8112 Circ. 92,845

In today's issue ... How to Test Sales Hot Buttons   Dear raj, This issue is about increasing conversions. Tim Ash explains what to test and tools to use, while Susan Bratton discusses insights from direct marketing that can increase sales. Enjoy! God bless you, Dr. Ralph F. Wilson How to Test to Increase Conversions In this article, conversion expert Tim Ash discusses the importance of testing in order to improve sales on your site. He explains what to do first, what things to test, and the pros and cons of A/B split-testing vs. multivariate testing -- and when to use them in sequence. Read the Article Advertisement New Forbes 2011 Report - Bringing Foresight to Marketing Customers are evolving quickly--they're getting savvier, demanding instant transactions and engaging through multiple touch-points. Find out what top marketers are doing to keep ahead of their customers. Gain strategic insights to transform raw data into real value, and find new ways to gain a competitive advantage over the competition. Download the Full Report > Creating Hot Buttons that Make People Buy - with Susan Bratton (7:53) In this video interview, the SES Conference San Francisco keynote speaker Susan Bratton shares the four realms of persuasion marketing that have transformed her ability to sell her info products. She explains how neuro marketing, copywriting, storytelling, and structured communications help you sell your products and services. Watch the video interview Annotated Links to Recent Articles on Internet Marketing for August 23, 2011 You can't read everything. But here are annotated links to the articles I found this past week to help you select what you need to read. View annotated links to recent articles.

Dr. Ralph F. Wilson, Editor, Web Marketing Today® P.O. Box 565, Loomis, California 95650, USA - 916 652-4659 - Contact Us You may subscribe to this newsletter online. Copyright © 2011, Ralph F. Wilson. All rights reserved. Please do NOT reprint or host on your website without explicit permission. Web Marketing Today and Doctor Ebiz are registered trademarks of Wilson Internet Services.

 

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