| | Using Social Media Marketing for B-to-B Companies | | Social media dominates much current discussion surrounding Internet marketing. Business-to-business marketers sometimes struggle to find reasons to get involved. Whether it's a lack of ideas — or simply a lack of time — business-to-business marketers typically lag behind their business-to-consumer counterparts in social media marketing. | | Read the Article | | | | |
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| | 10 Sources of Competitive Business Intelligence | | Knowing your competitors' pricing and advertising strategies is critical in today's business environment. Often, brand loyalty is trumped by price and short term deals through services such as Groupon or Amazon Local. Many online tools exist to help you monitor what your key competitors are doing with their pricing strategy. Here's a list of 10 web based . . . | | Read the Article | | | | |
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| | Free Guide: Ten Steps to Email Success | | Are your email campaigns leaving cash on the table? Get more from your email marketing with iContact's Ten Rules for Successful Email Marketing. This free guide gives you ten ways to boost your email results, with real-life examples from businesses that are now winning more customers. | | Download now... | | | | |
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| | Learning from Bad Web Design | | Recognizing bad web design is often easy. But it can be difficult to know what makes it bad. In this article I will give you examples of bad web design and explain what good design practices could be used instead. Note that many of these examples are extreme cases of bad web design and there is more than one mistake in each example image. | | Read the Article | | | | |
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| | Will Pay-per-click Ads Help Your Business? | | Many businesses are unsure about pay-per-click advertising. They don't know whether it's right for them. The purpose of this article is to determine if PPC ads can help. Reasons For Uncertainty: There are many reasons why you might be holding back on starting a PPC campaign. Some are legitimate, but some are likely excuses. How do you determine . . . | | Read the Article | | | | |
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| | Be Relevant. Go Local. Lift Conversions. | | Create deeper engagement with local online marketing. Examine trends in local retail online marketing. Understand the benefits of location, proven techniques using IP geo-targeting and the growing importance of localized display advertising. Learn how to become more relevant and lift sales. | | Download the whitepaper | | | | |
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