| | | | Google Analytics: Landing Page Metrics | A brick-and-mortar store has only one front door. But a website has as many front doors as web pages published. Search engines like Google, Bing, Yahoo!, and Ask will make their own determination as to what door they should send a potential customer through based on its content. You can coach search engines with proper optimization techniques...
| Read the Article | | | | | | Psychology and Web Design | Our psychology affects how we interact with websites. Designers can use this to their advantage. Here are a few ways to use psychology when designing your site. Establishing visitors' trust is among the highest priorities of a website. People are often initially skeptical of websites — especially sites trying to sell them something. It only takes a few...
| Read the Article | | | | - Advertisement - | | How to Add an Online Store in 5 Minutes | Ecwid offers a revolutionary shopping cart that seamlessly integrates with your existing website, Facebook page, and mobile site – no programming needed. Now you can accept credit cards, PayPal, and Bill Me Later. Ecwid is absolutely free, making it a no-cost, high-return solution for your business.
| Get Started for Free | | | | | | Understanding Facebook's News Feed Algorithm Update | Things move quickly in the world of social media. Just under two months ago I wrote about ways Facebook business pages can improve their EdgeRank scores. Then last week, on August 6, Facebook announced its News Feed algorithm update that spells the end to the EdgeRank algorithm — affinity, weight, and time decay — and the beginning of more...
| Read the Article | | | | | | Webinar: 5 Content Strategies to Convert Leads to Sales | The first step of a successful lead-generation program is to obtain your prospects' names and email addresses. But, after that, what will entice them to become paying customers? Compelling content that demonstrates your company's expertise is key. In this 30-minute webinar, we'll identify five types of content to include in your communications to prospects that will convince them to become customers. Sponsored by Infusionsoft.
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