Tuesday, August 20, 2013

Landing Pages | Design | Facebook Algorithm

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Web Marketing Today
  August 20, 2013  
 
Google Analytics: Landing Page Metrics
A brick-and-mortar store has only one front door. But a website has as many front doors as web pages published. Search engines like Google, Bing, Yahoo!, and Ask will make their own determination as to what door they should send a potential customer through based on its content. You can coach search engines with proper optimization techniques...
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Psychology and Web Design
Our psychology affects how we interact with websites. Designers can use this to their advantage. Here are a few ways to use psychology when designing your site. Establishing visitors' trust is among the highest priorities of a website. People are often initially skeptical of websites — especially sites trying to sell them something. It only takes a few...
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How to Add an Online Store in 5 Minutes
Ecwid offers a revolutionary shopping cart that seamlessly integrates with your existing website, Facebook page, and mobile site – no programming needed. Now you can accept credit cards, PayPal, and Bill Me Later. Ecwid is absolutely free, making it a no-cost, high-return solution for your business.
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Understanding Facebook's News Feed Algorithm Update
Things move quickly in the world of social media. Just under two months ago I wrote about ways Facebook business pages can improve their EdgeRank scores. Then last week, on August 6, Facebook announced its News Feed algorithm update that spells the end to the EdgeRank algorithm — affinity, weight, and time decay — and the beginning of more...
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Webinar: 5 Content Strategies to Convert Leads to Sales
The first step of a successful lead-generation program is to obtain your prospects' names and email addresses.  But, after that, what will entice them to become paying customers? Compelling content that demonstrates your company's expertise is key.  In this 30-minute webinar, we'll identify five types of content to include in your communications to prospects that will convince them to become customers. Sponsored by Infusionsoft.
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9 Ways Local Businesses Can Grow Email Subscriptions

4 AdWords Settings that Work Against You

Optimizing for Google's New Local Image Carousel

5 Basic Steps for High Rankings on Google

July 2013: 10 Most Popular Posts

Google Analytics 'Events' Track Downloads, Video Views

How to Write an Email Newsletter in 90 Minutes

10 Ways to Build a Twitter Audience for your Business

Local SEO for Non-profit Organizations

8 Site Checks for Upcoming Busy Season

 
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