Tuesday, July 23, 2013

Law Blogs | Facebook PTAT | Mobile Emails

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Web Marketing Today
  July 23, 2013  
 
Law Blogs: Free Speech or Marketing?
In my October 2012 article, "Law Firm Websites: Ethics and Compliance Issues," I wrote about the complex web issues that attorneys face. The following month I discussed the 7,000-plus lawyer blogs, in "Blogging for Lawyers: Lessons Learned." If you combine the two, you get this month's topic: the law blog as advertising. As blogs have proliferated...
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8 Site Checks for Upcoming Busy Season
Summer is here and it's a good time to get ready for the upcoming busy season, when consumers return after summer vacations, ready to use your services or purchase your products. Making your site more visible and more useful to them is crucial to conversion success. Here is a checklist of eight items to make sure all is correct and updated.
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Free eBook: How to Prove the ROI of WPO
Speeding up page load times through web performance optimization (WPO) is the most efficient way to increase the ROI of your website. This free ebook includes over 20 pages of ROI proof points that show the financial benefit of WPO, with charts, graphs, and talking points. There is also a free Web Performance ROI Calculator you can use to calculate the ROI of speeding up your own site. 
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7 Keys to Facebook's 'People Talking About This'
In "10 Ways to Improve EdgeRank on your Facebook Page," my previous post, I covered how Facebook sorts content in users' News Feeds using its EdgeRank algorithm. This article is a follow-up and covers a metric that closely ties with EdgeRank: "People Talking About This," or PTAT. What Is 'People Talking About This' — PTAT? Here is how Facebook defines...
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7 Steps to Mobile-friendly Emails
Mobile is more important every day. Just last week, email service provider Litmus increased its estimate of how many emails are opened on mobile devices — to 44 percent. Desktop views were only 33 percent. You read that right. There are one third more opens on mobile devices than there are on desktops. And mobile opens are expected to reach 50 percent by...
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